Although I am a strong proponent of organic and natural foods, as you can see from my previous post, that doesn't mean anything labeled 'natural' is automatically righteous in my book. Take, for example, the Jones Soda Company, maker of Jones Natural Sodas. Their products tend to be the most ghastly unnatural colors you will ever see, and most are overly sweet for my taste. The only plus I find about them is they come in large, thirst-quenching 20-ounce sizes, if you can bear to drink it all down. (Yes, I know I sound like an idiot: it tastes terrible, but at least the portions are big). They come with cutesy names like Bada Bing! cherry and D'Peach Mode. Their web site strives to create a sense of hip community, but seems to me more of a messy embarrassment.

But I could even forgive all that if it weren't for the outright dishonesty they show on their labels. If you look at the nutrition facts (an example from D'Peach Mode can be seen HERE), you will see that when it comes to the things people generally want to cut down on, like calories and sugar, a bottle is listed as having 2.5 servings. However, when it comes to the vitamin and mineral supplements added to the soda, the things people will want, a bottle suddenly becomes a single serving.

You can't have it both ways, Jones. Either a serving is one bottle, with a whopping 270 calories and 72 grams of sugar, or there are 2.5 servings per bottle, with each serving offering minimal amounts of Vitamins C and B6, Calcium and Manganese. A big raspberry to the Jones Soda Company, and a lesson learned: read the labels and don't be fooled.